Soffía is a partner at Brunnur Ventures. She is a mission-driven catalyzer who started out on the trading desk of an investment bank, and expanded her specialties through roles in business development, marketing, design, team leadership, and legal for Icelandic startups and corporations. Because of her acumen, she has held executive and director-level positions throughout her career. She pivoted a Fortune 500 company’s brand from a hardware provider into a leading cloud company, which drove yearly earnings to over $1.4 billion dollars. She’s also the founder of the illustrious Nordic Style Magazine, which she grew into a globally distributed publication.  

She’s skilled at business development, recruiting domain expertise, developing marketing and budgeting plans, and transforming teams.